Sunday, April 17, 2011

Why We Buy?

One boring afternoon, Paul asked me why women cannot have too many shoes, bags and clothes. I looked at him with a question in my mind – Did I spend for clothing again? I can’t remember purchasing a thing in the past three months. And then I looked around and eventually understood the situation. We were in a mall. Obviously he saw a lot of women shopping. So I answered him, “To impress men and women as well.”

It has been proven that 80% of consumers are women that is why they are the easy targets of marketers.

Most of the times people buy things they don’t need to impress people they don’t like and end up broke because of it. This just doesn't make sense.

Controlling the emotion that drives a person to buy wants is actually harder than you imagine. Some things have to change. First is the mindset. She has to realize that the people she wants to impress don’t care about the things she has. It doesn’t matter to them who she wears, what she has and where she goes. It’s actually the character that matters. Who she when she’s alone. Second is the attitude when buying things. She needs to think first whether a thing is a need or a want and she has to align it with her budget. Third is the circle of friends. Yes it really matters. If you surround yourself with people who squander their money then most probably you will become one. I am not saying that you should not be friends with them. You can still be friends and actually you can learn important lessons from them. You will learn what not to do with money.

~Till then.

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